For restaurant operators, the key to incentivizing consumers to order online from their restaurant starts with optimized, simple website and mobile app platforms like
LoyaltyPlant.
Many brands use aggregators but still run their own mobile ordering and loyalty app. Percentage of in-app orders differs depending on restaurant business structure: for instance, 77% of McDonalds digital sales are done via its mobile app, while other brands
may have lower figures. In any way, launching a brand-owned mobile ordering app provides an opportunity to really influence customers behavior via personalization, loyalty programs and in-app marketing campaigns. The diagram below shows the impact of app launch on restaurant sales (data is taken from LoyaltyPlant/7 Leaves cafe case-study).