For restaurant operators, the key to incentivizing consumers to order online from their restaurant starts with optimized, simple website and mobile app platforms like LoyaltyPlant
. Many brands use aggregators but still run their own mobile ordering and loyalty app.
Percentage of in-app orders differs depending on restaurant business structure: for instance, 77% of McDonalds digital sales are done via its mobile app, while other brands may have lower figures
. In any way, launching a brand-owned mobile ordering app provides an opportunity to really influence customers behavior via personalization, loyalty programs and in-app marketing campaigns. The diagram below shows the impact of app launch on restaurant sales (data is taken from LoyaltyPlant/7 Leaves cafe case-study).